Toilets, Sex, and Women..oh my!
Guerilla's have no shame. Not only do they place their messages where no advertiser has gone before, but their messages tend to go where no one has gone before. They dabble in the profane and inappropriate hoping to spark the interest of their target audience.
This is a guerilla campaign for Bild, a popular newspaper in Germany. They decided to do a small guerilla stint at the German Arts Director's Club Awards show in Berlin in March 2006. They decorated the men's toilets with a special mirror. While relieving themselves, men would look into the mirror and read the tag line, "Nothing's harder than the truth".
Another campaign that dances on the thin line of being inappropriate was a campaign developed by Daniel Wolfe of Wolfe/Doyle Advertising in San Francisco. He wanted to reach the bar crowd, he did so with coasters reading, on one side, "Strike out tonight?" and, on the other side, "Then go home and play with yourself." I appears that bars and sexual innuendos go hand in hand. Another campaign occured in San Franscisco in 2001 during by Ammo Marketing. They hired 40 beautiful women to enter bars, pant "save me" into men's ears, drop business cards into their pockets and promptly disappear. Just as desired, most of the men called the phone number on the business cards. But instead of seductive women answering the phone, they got pitches for a new online game from Electronics Arts called Majestic. This campaign did not go over very well with the men involved. Most people do not like being tricked or teased.
Recently a lot of guerilla marketing is getting slack for being tiresome. As it makes its way into the norm of advertising, companies need to be more authentic and original. Although guerilla marketing is a form of bold, grassroots advertising, it has become quite institutionalized and a commonplace that many companies have become reluctant to use.
This is a guerilla campaign for Bild, a popular newspaper in Germany. They decided to do a small guerilla stint at the German Arts Director's Club Awards show in Berlin in March 2006. They decorated the men's toilets with a special mirror. While relieving themselves, men would look into the mirror and read the tag line, "Nothing's harder than the truth".
Another campaign that dances on the thin line of being inappropriate was a campaign developed by Daniel Wolfe of Wolfe/Doyle Advertising in San Francisco. He wanted to reach the bar crowd, he did so with coasters reading, on one side, "Strike out tonight?" and, on the other side, "Then go home and play with yourself." I appears that bars and sexual innuendos go hand in hand. Another campaign occured in San Franscisco in 2001 during by Ammo Marketing. They hired 40 beautiful women to enter bars, pant "save me" into men's ears, drop business cards into their pockets and promptly disappear. Just as desired, most of the men called the phone number on the business cards. But instead of seductive women answering the phone, they got pitches for a new online game from Electronics Arts called Majestic. This campaign did not go over very well with the men involved. Most people do not like being tricked or teased.
Recently a lot of guerilla marketing is getting slack for being tiresome. As it makes its way into the norm of advertising, companies need to be more authentic and original. Although guerilla marketing is a form of bold, grassroots advertising, it has become quite institutionalized and a commonplace that many companies have become reluctant to use.
posted by Dombizzle at 9:13 AM
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